Global photographic stories

While we do spend a lot of time with our chair, 

these are the beliefs that we stand for.

people

planet

life

Read the sections below to learn about how each of us can make a difference.

one PEOPLE

Beyond our surface differences, we're all the same.

We all want to be loved. We all want to be respected.

We all want to be a part of something bigger than ourselves.

If we can learn to celebrate those similarities rather than fight over our differences

the world will be a better place for everyone.

What connects us is far more important than what separates us.

one Planet

The world is an incredible place, if we choose to see it.

The beauty of nature is only matched by its frailty.

So get out there and experience the wonders of our incredible planet,

but also remember that we have a responsibility to ensure

that future generations will be equally wowed.

We've only got one Earth; we must be the best stewards we can.

one life

Reality often trumps dreams.

We tell ourselves 'one day' we'll go after our passions.

Years later, we still tell ourselves the same thing.

Your reality is only going to change if you change it. 

Ask yourself two simple questions: 

What do you love to do? Why aren't you doing it?

It might just be time to turn 'one day' into 'Day One'.

30,000 words,

16,000 photographs,

8 countries (and counting!)

ONE mission.

These are our stories. Each is about how a simple director's chair

has become a symbol of awareness and action

to inspire you to live your life the way you intended.